Being a company that works in the retail space, Where I'm From apparel participates in a Black Friday Sale. This sale consistently drives the most sales both on the web and in-stores. My role in the 2023 campaign was to design the art direction, and create digital and print materials. The goal of the art direction was to be fun, energetic, attention grabbing, and most importantly welcoming. In the space of retail, many clothing brands approach their visual from a high fashion approach, however Where I'm From customers do not connect with that, so we created a visual identity that connected more with the everyday person.
Design is my passion, and I am always looking for another project. If you have a project and would like to collaborate I'd be more than glad to chat!
